The goal of marketing as a mortgage broker is no different than in any other line of work. You want to inform people of the service you provide, and get them to trust and believe that your offering is better than the competition’s.
But mortgage brokers do face some hurdles other businesses don’t. For one, getting someone to trust that your brand of soap – a relatively insignificant purchase – is superior is simple compared with convincing them you should be trusted to help them buy a house – an often once-in-a-lifetime purchase.
Fortunately, you can overcome these hurdles. Here are three tips for effectively marketing your mortgage broker business.
1. Take advantage of social media
Social media presents a unique opportunity for brokers to speak directly and honestly with their clients. Lets face it – traditional internet ads do nothing to foster reliability and trust in a product or service. When you can say anything, who is ever going to take them at face value? A survey by Choozle found that one in three respondents disliked online ads, whereas only two in 10 liked them, showing the odds are against you in this space.
It’s different with social media. When people can navigate their way to your profiles and find plenty of positive and helpful engagement between you and your clients, that’s a metric they can trust because it’s not easily faked.
2. Utilise your broker group’s marketing services
When you join Redrock Group, you get access to our suite of marketing services. Specially designed for mortgage brokers, we have options to suit every budget: lead generation packages, brand and website design, letterbox flyers, email newsletters and more.
Because we have so much experience working with mortgage brokers, we understand how best to communicate the value of you services to potential clients.
3. Harness the power of referrals and testimonials
Customer reviews and positive testimonials are the secret sauce to a steady stream of new leads and clients. The first step in harnessing this is obvious – do such a good job for your existing clients that they’ll recommend you to their friends. The second is a little less so. While word-of-mouth buzz about your offerings is fantastic, it won’t make it to everybody’s ears. That’s why its important to have an option for your clients to write testimonials on your website , as well as your profiles on Facebook and LinkedIn.
Ready to take your mortgage broker business to the next level? Redrock are just the partner you’ve been looking for. Request a free information pack today to learn why.
